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Feb 1, 2022
I think we’ve all felt at one time or another that we were living inside a Dilbert cartoon - as though the company we worked for didn’t care much about us or the world around us so long as growth targets were hit. And if you’ve had that experience, you know it can make for a pretty terrible work environment. My guest today wants to make organizations like that a thing of the past. Ralf Specht is just about to release his new book, Building Corporate Soul: Powering Culture and Success with the Soul System, and in the book, he spells out how companies can regain their soul, and makes a strong case for soul being good not only for staff, but for performance as well. Mr. Specht has been called “a visionary business leader” by FastCompany Pressm, and was a founding partner of the startup Spark44, a global marketing communications powerhouse. He consulted for more than 20 years with global companies and brands such as Deutsche Bank, Credit Suisse, General Motors, Nestlé, Coca-Cola, Puma and PWC with McCann Erickson.
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